All organisations, big or small need to look into their advertising options to expand their customer pool and also to retain their current set of customers. In today’s technologically advanced world, even though most of the advertising is done via online social networking platforms and advertisements, some companies still believe in the traditional age-old method of printing out flyers to advertise and represent their firms to attract customers towards their projects and sales.

Printing out flyers is not as facile as it seems, as every aspect of the flyer represents your company. From the quality of paper, one uses, to the font and colour; everything about the flyer shouts out what your company stands for. For example, if you own a waste management and recycling company, printing out flyers on recycled paper would not only be incredibly original but would also show customers that you stand for what you believe in.

Every company can retain a customer only if they build a long lasting relationship based on trust with them. And this is possible only via robust advertising strategies. Using good quality paper, appropriate usage of pictures and colours, and not to forget the matter that has to be printed on the flyer must be of good quality and must be proofread. When an organisation follows all these guidelines, then rest assured that your current set of customers will not only refer your company to friends and family, but you will also attract several new customers.

One of the most straightforward marketing strategies used invariably by all companies is awareness through a letterbox flyer. It is true that in the rat race of life where all corporations are competing to be the next million dollar catch; even starters rarely have the time to design their company flyers. Keeping that in mind, here are some critical and necessary points which are to be followed while creating a flyer even while you are outsourcing it.

  1. Knowing your target audience is the most crucial and elementary step to a successful marketing strategy. The main goal is to prove your potential customer how your amenity can make their lives easier.
  2. Make your flyer visually enticing. Use colours, use relevant pictures and weave a story out of it. Honestly, no one likes to read long sentences in a poster. A pictorial flyer is likely to attract more attention than a boring black and white advertisement.
  3. Brag about your company as much as you can. It is not a criminal offence. This should be assisted by positive feedbacks which will aid you while you gloat in public.
  4. Harp on all your unique selling points (USP) while you advertise. Show how your company is different from the rest. Prove your legitimacy and be persuasive about it.
  5. The flyer should also give clear instructions on what should be done after they go through the details. Incomplete information will lead to loss of interest in the potential client base.
  6. Avoid using flowery language and abbreviations. Keep it short and simple.
  7. Keep the poster neat and organised. Do not scribble contents here and there.
  8. Do not forget to familiarise yourself with the audience. Adding a photograph helps create a better association. So go ahead and click a trustworthy picture, and add character to your flyer.

Every organisation is based on originality and new ideas, without which they cannot thrive. The entire idea of coming up with new plans and innovation for a business is to keep things fresh which will not only entice the customers but also keep your business a mile apart from similar organisations. Some organisations that have developed tremendously through their innovative ideas are:

1. Who cares

This organisation as the name suggests is one of the most original, toilet paper companies. One cannot ignore the fact that their name not only shouts out creativity but also originality. Their colourful and quirky toilet paper will is not only 100% recycled paper, but the best part about this organisation is that up to 50% of their profits go towards developing better sanitation facilities all around the world.

2. Pet Circle

Pet circle is one of the fastest growing businesses in the world today. This Australian pet supplies company provides the customers with wide-ranging pet supplies that too on a practical basis. That is, one does not need to go to an actual pet shop to buy their pet’s food or other supplies; we can just order them online using their simple online shopping database.

3. ShowPo

The online fashion space is over-crowded and haphazard today. But online retailers like ShowPo still manage to grow and stand out as they know how to optimise their marketing channels and expand their customer pool using effective advertising via social networking platforms such as Facebook and Twitter.

Every organisation, big or small requires a goof balanced budget sheet to maintain their financial accounts and create new nosiness goals and opportunities. Startups especially, need to focus on building a reasonable budget to have a clear agenda about their do’s and don’ts during their course of business. Some of the common mistakes made by startups while making their budgets are listed below:

Some most common Startup Budget Mistake
1. No Budget plan at all

The importance of discussing finances and accounts with a proper professional before starting a business cannot be stressed upon more. To make any business or startup successful and thriving, one needs to assimilate and estimate the correct quantity of investment one will need and allocate the funds accordingly.

2. Not making a budget plan for marketing purposes.

No organisation can thrive without advertisement and marketing in today’s’ world. Separate and sufficient funds need to be allocated for marketing purposes so that optimum marketing strategies can be applied, which will, in turn, increment your profit. Advertising through social media and other virtual platforms, all require some solid investment. Proper investment and budgeting in marketing can prove to be somewhat beneficial for any start-up.

3. Miscalculation of the breakeven point

Business organisers and owners cannot distinguish between fixed and variable costs due to which there are errors in the assumption of all costs that remain steady and the ones which vary concerning time, labour and other factors. This results in a wide profit margin which in turn is a downside for your startup.

4. Under or overestimation of startup costs

Several business owners are often taken aback by the expense of a startup. Most of them either ignore to account for several factors or underestimate the cost of certain aspects of the business, both which lead to miscalculation and hence a shortage of finances. Talking to a professional always comes in handy to become aware of all the expenses and legal requirements.