Tag Archive for: Branding

Branding, as defined by the American Marketing Association is essentially the art of naming, assigning, signing, designing, using symbols or as a combination used to identify a product or service. Therefore one must understand that branding is not about getting your target market to choose you over the competition, but it is about getting your potential customers to see you as the only one that implements a solution to their problem. business branding helps create a perceptual image in the minds of your audience. Whenever i think of a particular product for example, cosmetics, the first brand that comes to my mind is Bodyshop. This is also known as positioning. Branding for business is what sets your business apart from the others.

The most sought after element of branding is achieving Brand Equity. Companies create brand equity for their products by making them memorable, easily recognizable and exceptional in quality and reliability. A clear mission, vision and consistency will help attract your potential customers, help hire the right people and develop products parallel to your vision.

Mass marketing campaigns help create brand equity. It is all about enforcing the right method of communication. Brand communication can be well-established if the company is authentic, consistent and has a good story that crafts the initiative of your business venture.

Practicing what you preach is the best way to please your customers. Keeping it consistent will bring you loyal customers and topped with a good story will help build trust and appeal to the customers.

Call to Action is one of the most influential marketing channels, also known as infomercials implemented by companies to attract customers. Here are some great tips for an effective CTA:

  • Confidence and only confidence is the key to an effective CTA. It is essential that you know what you want your customers to do. Be clear about your mission and vision; rest works like magic.
  • Always be direct and make your intentions clear. Do not beat around the bush and cut to the chase. You will be surprised how many people respond to that.
  • Customer benefits should be visible in the advertisement. Sometimes, mentioning deadlines for offers or sales makes customers take rash decisions, which might as well be a benefit for your proposition.
  • Always include contact details so that your potential customer can get in touch with you without difficulty. Make sure to highlight it so that it is easier to find.
  • Try creating a sense of urgency. Another way to aid someone to take a rash decision: Customers sometimes leap without thinking twice, which is what you want them to do.
  • Make your CTA flyers visually enticing. Use a splash of colours to make your poster stand out.
  • Since the English language reads from left to write, always keep your relevant texts to the left to emphasise your points.
  • Do not get stuck on a single CTA poster, as one marketing strategy will not work for Be innovative and try out new methods. You can invest a little bit extra in better results. Always remember, no publicity is bad publicity.

Every organisation is based on originality and new ideas, without which they cannot thrive. The entire idea of coming up with new plans and innovation for a business is to keep things fresh which will not only entice the customers but also keep your business a mile apart from similar organisations. Some organisations that have developed tremendously through their innovative ideas are:

1. Who cares

This organisation as the name suggests is one of the most original, toilet paper companies. One cannot ignore the fact that their name not only shouts out creativity but also originality. Their colourful and quirky toilet paper will is not only 100% recycled paper, but the best part about this organisation is that up to 50% of their profits go towards developing better sanitation facilities all around the world.

2. Pet Circle

Pet circle is one of the fastest growing businesses in the world today. This Australian pet supplies company provides the customers with wide-ranging pet supplies that too on a practical basis. That is, one does not need to go to an actual pet shop to buy their pet’s food or other supplies; we can just order them online using their simple online shopping database.

3. ShowPo

The online fashion space is over-crowded and haphazard today. But online retailers like ShowPo still manage to grow and stand out as they know how to optimise their marketing channels and expand their customer pool using effective advertising via social networking platforms such as Facebook and Twitter.

Every organisation, big or small requires a goof balanced budget sheet to maintain their financial accounts and create new nosiness goals and opportunities. Startups especially, need to focus on building a reasonable budget to have a clear agenda about their do’s and don’ts during their course of business. Some of the common mistakes made by startups while making their budgets are listed below:

Some most common Startup Budget Mistake
1. No Budget plan at all

The importance of discussing finances and accounts with a proper professional before starting a business cannot be stressed upon more. To make any business or startup successful and thriving, one needs to assimilate and estimate the correct quantity of investment one will need and allocate the funds accordingly.

2. Not making a budget plan for marketing purposes.

No organisation can thrive without advertisement and marketing in today’s’ world. Separate and sufficient funds need to be allocated for marketing purposes so that optimum marketing strategies can be applied, which will, in turn, increment your profit. Advertising through social media and other virtual platforms, all require some solid investment. Proper investment and budgeting in marketing can prove to be somewhat beneficial for any start-up.

3. Miscalculation of the breakeven point

Business organisers and owners cannot distinguish between fixed and variable costs due to which there are errors in the assumption of all costs that remain steady and the ones which vary concerning time, labour and other factors. This results in a wide profit margin which in turn is a downside for your startup.

4. Under or overestimation of startup costs

Several business owners are often taken aback by the expense of a startup. Most of them either ignore to account for several factors or underestimate the cost of certain aspects of the business, both which lead to miscalculation and hence a shortage of finances. Talking to a professional always comes in handy to become aware of all the expenses and legal requirements.

Colour psychology is how people respond to colours which in turn invoke different types of emotional changes in their current behaviour regarding the subject. Recent studies have proven that when people see the colour red, their rate of reaction not only amplifies but also becomes quite forceful. They seem to have a boost in energy, and there is a reduction is analytical thinking. A sense of urgency gets developed due to which they make faster decisions regarding the topic and their hearts begin to race.

This same psychology is used by several companies all over the world to optimise their advertisement strategies to attract new customers. Some organisations also apply this psychology to their day-to-day business and logos so that it has a much vivid effect on their customers. The type of colour scheme one uses to design their logo, or the interiors of their office dramatically influences the enticement level of their customers towards their product or services. The font, the words and the layout, everything plays a significant role in design. Red being a dramatic colour is associated with love as well as anger. It is programmed into a psyche such that we can sense danger whenever we see the colour red, which in turn creates a sense of urgency in the people and they’d want to click on the font which you’ve boldly mentioned in red. Being a bold and bright colour, it naturally catches attention and comes in several hues for one to use in their advertisement schemes.